Initiated from a deep exchange of visions and thoughts, the inspiration was woven from the nostalgic impression of a trip to France. The image of the French woman, effortlessly chic and naturally beautiful, seamlessly blended with the soulful prose of Marguerite Duras and the aesthetic of the French New Wave movement, reflecting a total freedom of thought and emotion. Simultaneously, the iconic personas of Jane Birkin, Carla Bruni, and Françoise Hardy infuse each garment, serving as ideal muses with a rhythmic, lived-in vitality.
The French inspiration from this collection is more than an aesthetic, but a philosophy of “Liberated Beauty.” Where the Western artistry meets the Thai roots of refinement and craftsmanship, an intercultural dialogue has begun. A beauty that doesn’t need to be heard but leaves a lasting impression.
TRÈS CHÉRIE reflects a dimension of beauty that extends beyond the silhouette into a meaningful creative process. At its core lies a deep commitment to sustainability. Every process is intentionally chosen from zero-waste pattern cutting to hand-woven fabrics
from Koh Yo, Korat, and Nan, featuring exclusively designed patterns and colors for this collection. Deadstock fabrics have also evolved and transformed into high-value pieces. Including sophisticated choice of straw fibers and vegan leather, an innovative material that reduces agricultural waste and animal resource dependency, are elevated through the contemporary work of Thai artisans.
Every piece in this collection is a tribute to the value of material, time, craftsman and the people behind every stitch and seam. We truly believe that beauty is not just what we wear, but what we choose to support. Behind the name “TRÈS CHÉRIE” is a dearly beloved woman who deserves to be cherished; this collection serves as a travel diary and a love letter. focusing on the sentimental memories of the journey and the tangible details of the sustainability efforts. A dialogue told through fabric, structure, and detail, expressing a profound tenderness for oneself, for others, and for the world we inhabit.
